Mega Tourism Road Show in Karavan and Dream Town
26-31 March 2013
Continuing with its successful tour the “Mega Tourism Road Show” will roll over Kiev, the capital city of Ukraine for next six days with Tuesday 26 March been the second day. Kiev is one of the oldest cities of Eastern Europe and has played a pivotal role in the development of the medieval East Slavic civilization as well as in the modern Ukrainian nation. It is believed that Kiev was founded in the late 9th century. The origin of the city is obscured by legends, one of which tells about a founding-family consisting of a Slavic tribe leader Kyi, the eldest, his brothers Shchek and Khoryv, and also their sister Lybid, who founded the city. According to it the name Kyiv/Kiev means to «belong to Kyi».
On 26, March main promotional events were conducted at the Shopping mall “ KARAVAN” one of the most popular and largest shopping malls in Kiev. KARAVAN” shopping mall had become a favorite place for leisure and shopping in Kiev since its opening. “KARAVAN” shopping mall includes food hypermarket KARAVAN, hundreds of shops, restaurants, cafes and entertaining. Shopping mall occupies area of 57 620 sq. m. The approaches to shopping and entertainment centre “KARAVAN” are well equipped for buyer’s comfort. The mall has large on-ground free car park. For those people who arrive to us by public transport we provided free shuttle buses going to mall from metro stations Petrivka and Minskaya. KARAVAN Mall offers for its visitors a shopping for any taste. The number of visitors had been more than 30 000 on workdays and more than 60 000 on weekends and holidays. The shopping mall has more than 200 shops that are representing the best brand names of Ukraine and world.
On Saturday and Sunday, main promotional events were conducted at the shopping and entertainment center “Dream Town”. Shopping and entertainment center “Dream Town” is the place that meets all the criteria of shopping and entertainment. It has everything and more; many brand shops, where you can find everything from mobile phones to jewelry and fur coats, cafes, restaurants, bistros, pizzerias, it also is suitable for outdoor activities such as bowling, billiards, curling, and an ice ring, all in one place. The pride of the location is a unique water park «Jurassic.» It is the largest indoor water park in Europe with an area of 24 thousand square meters. Shopping center Dream Town is for the whole family where there are a lot of interesting activities. Dream Town is unique not only for its location but also the interior design with each entrance atrium been decorated in the style of the most popular tourist destinations of the world namely; Paris, Greece, China, Brazil and Hollywood. Within just a few hours a visitor can travel around the world and can purchase gifts for the whole family. If you want to spend time in style and quality holiday shopping, the shopping center Dream Town is exactly what you need.
During the weekend Sri Lanka was availed an atrium to display all about Sri Lanka by the management of the shopping mall “Dream Town”. The whole atrium was decorated with photos and posters exhibiting Sri Lankan culture, history, ancient cities, beaches, flora and fauna, wild life and cuisine, thus creating an atmosphere of total Sri Lankan. The performance of Sri Lankan dancers with much loved interaction with civilians was also a major attraction during the weekend. Liquid tea service, distribution of promotional material and competitions too were carried out during the program.
The importance of conducting tourism promotion in Ukraine is that, it is a potential market with space to expand the industry. If the tourist arrivals to Sri Lanka are analyzed for the years 2011 and 2012, Ukraine marked an increment of 124 per cent as against the 32 per cent increment of the Russian Federation. Another important aspect that needs consideration is the commencement of direct flights from Kiev to Colombo which would certainly facilitate the influx of tourist arrivals. Having conducted an extremely successful promotional campaign in Kiev for a period of one week, the Road Show rolls back to Moscow on 1 April 2013.
