[:en]Sri Lankan Grandeur at the “Mega Moscow”
4-7 July 2013
IMG_3042Exhibiting the Sri Lankan grandeur on Saturday and Sunday, the promotional activities were conducted at the one of the most visited place in Moscow, the “Mega Moscow”, which has a visitor turnover of 2,450,000 monthly. MEGA complex combines such large stores like IKEA, garden centre Mega Moscow, Auchan Hypermarket, DIY OBI, Media Market, Hypermarket M. Video, Hypermarket of Sport Goods Dekatlon, entertainment park Crazy Park, bowling and billiard club Kosmik, 15 cinema halls, a skating ring. MEGA has the widest choice of stores under one roof which means, they offer the best shopping opportunity for visitors at competitive prices. MEGA is a unique development project in Russia by IKEA Group; it is a conceptual family trade and entertainment centre, one of the largest in Russia and in East Europe.
In promoting the tourism industry in the country, the Sri Lanka Tourism Promotion Bureau takes the lead among the others with having two main objectives of: Marketing and promoting of Sri Lanka directly or indirectly as a tourist and travel destination of quality in accordance with the Tourism Development Plan in consultation with the Authority and promoting Sri Lanka as a gateway to the South Asian Regions; and making Sri Lanka known as the centre of excellence in tourism management and development in the region. The Sri Lanka Tourism Promotion Bureau is the institute responsible for all marketing and promotional functions of Sri Lanka, which is also responsible for overseas marketing and promotional functions.
One of the major participants of the campaign is the State owned Gift and Souvenir Boutique “Laksala” which was established under the National Skills Act of 1982. This renowned Gift and Souvenir Boutique operates through ten branches located island wide and offer the widest variety of all Sri Lankan products at a reasonable price. Most importantly, Laksala enables the numerous industries that supply goods to it to stay both profitable and in business.
During the weekend the campaign was well received by the visitors of Mega Moscow who were introduced to Sri Lanka by the Ambassador and in shopping mall activations; Sri Lankan traditional dancing performances including a “Perehara” entertained the visitors which was a major attraction. Apart from that distribution of leaflets/souvenirs, tourism promotional videos and T shirts were carried out. And also more than five thousand Ceylon tea cups were served to all spectators.

[ngg src=”galleries” ids=”138″ display=”basic_thumbnail”][:ru]Шри-Ланки грандиозность в «Мега Москвы»
4-7 июля 2013
Участие Шри-Ланки грандиозность в субботу и воскресенье, рекламные мероприятия проводились в одном из самых посещаемых мест в Москве, в «Мега Москве», который имеет оборот посетитель 2,450,000 ежемесячно. МЕГА Комплекс сочетает в себе такие крупные магазины, как IKEA, садовый центр Мега Москва, гипермаркет Ашан, OBI DIY, рынок СМИ, гипермаркет М. Видео, гипермаркет спортивных товаров Декатлон, парк развлечений Crazy Park, боулинг и бильярдный клуб Космик, 15 кинозалов, А каток. МЕГА предлагает самый широкий выбор магазинов под одной крышей, что означает, что они предлагают лучшие возможности для покупок посетителей конкурентоспособным ценам. МЕГА является уникальным проектом развития в России IKEA Group; это концептуальная семьи торгово-развлекательный центр, один из крупнейших в России и в Восточной Европе.
В целях содействия индустрии туризма в стране, Бюро туризма Продвижение Шри-Ланка занимает лидирующие позиции среди других с наличием двух основных целей: Маркетинг и продвижение Шри-Ланке, прямо или косвенно, как туристического и путешествия назначения качества в соответствии с туризма План развития в консультации с администрацией и продвижения Шри-Ланка в качестве шлюза для Южной Азии регионов; и делает Шри-Ланка известна как центр передового опыта в области управления и развития туризма в регионе. Туризм Бюро по содействию развитию Шри-Ланка является институт отвечает за все маркетинговые и рекламные функции Шри-Ланки, который также отвечает за границей маркетинговых и рекламных функций.
Одним из главных участников кампании является государственная компания подарок и сувенир Boutique «Laksala», которая была создана в соответствии с Законом Национальные Навыки 1982 Этот известный подарок и сувенир Бутик работает через десять филиалов, расположенных на всей территории острова и предлагают самые разнообразные все шри-ланкийские продукты по разумной цене. Самое главное, Laksala позволяет многочисленные отрасли, которые поставляют товары к нему, чтобы остаться прибыльными и в бизнесе.
В выходные дни эта кампания была хорошо воспринята посетителями Мега Москвы, были введены в Шри-Ланку посла и в торговом центре активаций; Шри-ланкийские традиционные танцевальные представления в том числе «Perehara» развлекали посетителей который был главной достопримечательностью. Помимо этого распространения листовок / сувениров, туристических рекламных видео и футболки были проведены. А также более пяти тысяч цейлонский чай чашки служил для всех зрителей.

[ngg src=”galleries” ids=”138″ display=”basic_thumbnail”][:SI]Sri Lankan Grandeur at the “Mega Moscow”
4-7 July 2013
IMG_3042Exhibiting the Sri Lankan grandeur on Saturday and Sunday, the promotional activities were conducted at the one of the most visited place in Moscow, the “Mega Moscow”, which has a visitor turnover of 2,450,000 monthly. MEGA complex combines such large stores like IKEA, garden centre Mega Moscow, Auchan Hypermarket, DIY OBI, Media Market, Hypermarket M. Video, Hypermarket of Sport Goods Dekatlon, entertainment park Crazy Park, bowling and billiard club Kosmik, 15 cinema halls, a skating ring. MEGA has the widest choice of stores under one roof which means, they offer the best shopping opportunity for visitors at competitive prices. MEGA is a unique development project in Russia by IKEA Group; it is a conceptual family trade and entertainment centre, one of the largest in Russia and in East Europe.
In promoting the tourism industry in the country, the Sri Lanka Tourism Promotion Bureau takes the lead among the others with having two main objectives of: Marketing and promoting of Sri Lanka directly or indirectly as a tourist and travel destination of quality in accordance with the Tourism Development Plan in consultation with the Authority and promoting Sri Lanka as a gateway to the South Asian Regions; and making Sri Lanka known as the centre of excellence in tourism management and development in the region. The Sri Lanka Tourism Promotion Bureau is the institute responsible for all marketing and promotional functions of Sri Lanka, which is also responsible for overseas marketing and promotional functions.
One of the major participants of the campaign is the State owned Gift and Souvenir Boutique “Laksala” which was established under the National Skills Act of 1982. This renowned Gift and Souvenir Boutique operates through ten branches located island wide and offer the widest variety of all Sri Lankan products at a reasonable price. Most importantly, Laksala enables the numerous industries that supply goods to it to stay both profitable and in business.
During the weekend the campaign was well received by the visitors of Mega Moscow who were introduced to Sri Lanka by the Ambassador and in shopping mall activations; Sri Lankan traditional dancing performances including a “Perehara” entertained the visitors which was a major attraction. Apart from that distribution of leaflets/souvenirs, tourism promotional videos and T shirts were carried out. And also more than five thousand Ceylon tea cups were served to all spectators.

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