“Leisure 2012″

Travel & Tourism Exhibition “Leisure 2012″ in Moscow
19th – 22th Spetember 2012
18th International Trade Fair for Travel & Tourism “Leisure 2012” was held on September 19-22, 2012 at the IEC ”Crocus Expo” in Moscow, Russia. Sri Lanka Embassy in Moscow organized the Sri Lanka stand with the assistance of Sri Lanka Tourism Promotion Bureau.
14 companies namely; Exotic Global Holidays, Club Bentota /Mount Lavinia Hotel, Maldiviana Holidays, Connaissance de Ceylon, Aitken Spence Travels, Tangerine Tours, Concord Exotic Voyages, Jetwing Travels & Hotels, Walkers Tours, Nkar Travel & Tours, Citrus Leisure, Cinnamon Hotels & Resorts, Serendib Leasure and Serene Pavilions were presented at the Sri Lanka stand. The representatives of the Sri Lanka Tourism Promotion Bureau and the Embassy of Sri Lanka also took part at the exhibition.
Special area was given to the national carrier SriLankan Airlines within the Sri Lanka stand which celebrated one year of regular operations in the Moscow –Colombo route. Mr. Nishantha Wickramasinghe, the Chairman of SriLankan Airlines graced the occasion by arriving to Moscow. He also visited the Sri Lanka stand and held several meetings with tour operators and hoteliers in the Leisure exhibition.

For one year the SriLankan Airlines has operated 104 flights and has carried approximately 11,000 passengers. The route Colombo-Moscow-Colombo is of much success with over 80% seat occupancy. Hence the airline considers the possibility of increasing the weekly number of flights from 2 to 4 in the nearest future. Meanwhile, additional flights will be on operation during New Year holidays.

His Excellency the Ambassador Udayanga Weeratunga, and Mr. Nishantha Wickramasinghe, the Chairman of SriLankan Airlines, opened the Sri Lanka stand with lighting the traditional oil lamp with other participants. Delivering the speeches at the opening ceremony, they highlighted the increment of tourist arrivals to Sri Lanka. During the first 8 months of this year the total tourist arrivals to Sri Lanka raised by15.8%. Almost 623,000 people visited the country. Among them, around 15,000 tourists were from Russia, which is 50.2% growth compared with last year.

His Excellency the Ambassador Udayanga Weeratunga also shared his future plans on tourism promotion with the representatives of the tourist companies and the hotels of Sri Lanka; particularly, about the video guide for the Russian tourists and the English version of the Catalogue on Sri Lanka Tourism. Both projects are at the final stages and will be published before long. An Audio guide and the Catalogue on Sri Lanka Tourism in the Russian Language are already in circulation.

His Excellency the Ambassador wished all the participants good luck and expressed that he expects the Tour and travel operators along with the hoteliers will do their best to continue attracting tourists to the country to achieve the target of 2.5 million tourists by 2016.

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Reception “Leisure 2012″

Reception on occasion of “World Food Moscow 2012 ” and “Leisure 2012″
18th September 2012
A grand reception was hosted by Ambassador Udayanga Weeratunga on 18 September 2012 to welcome Mr. Nishantha Wickramasinghe, Chairman of Sri Lankan Airlines, and to mark Sri Lanka’s participation in the Leisure Travel & Tourism Fair 2012 and the World Food Moscow 2012 trade exhibition held concurrently. The gala was held at the residence of the Ambassador. Eighty five distinguished guests both from the tourism and tea industries of Russia and Sri Lanka attended the event, also graced by the members of the diplomatic community.

In his address, the Ambassador highlighted the rise in tourist arrivals to Sri Lanka by 54% during the first part of the year, in comparison to the same period in 2011, however stressed the need for continued promotional activities to reach the declared target of 30,000 tourist arrivals in 2012.
Although several factors in the tea industry contribute to production and market prices, he went on to explain that major tea brands in Russia such as Akbar, Lipton, Orimi Trade, Ahmad Tea and May Company were the major players with nearly 85% of total market share and that Ceylon Tea promotion in Russia and the CIS countries were paramount to maintain market positions amidst competition from other producing nations. Following the sumptuous buffet dinner, the Ambassador invited his guests to partake of freshly brewed Ceylon Tea.

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World Food 2012

Food & Beverage Exhibition “World Food – 2012″
17 – 20 September 2012
The Sri Lanka Embassy organized the Sri Lanka national pavilion at one of this year’s premier food and drinks exhibitions, the “World Food Moscow 2012”. This popular event took place at the Expocentr Fairgrounds in Moscow, from 17 to 20 September 2012. This exhibition is annually organized by ITE PLC of London. Established in 1992, the World Food Moscow exhibition has grown to become a major point of contact for the food and drinks industry, as well as being a vibrant source of products geared for the Russian market. Exhibitors participate under nine sections.
Interested clients are able to easily find products, compare and discuss with their manufacturers. World Food Moscow generally attracts around 60,000 visitors, including wholesalers, distributors, retailers and restaurateurs.
The Sri Lanka national pavilion joined together five Sri Lankan tea export companies namely – Ceylon Fresh Teas (Pvt) Ltd, Millennium Teas (Pvt) Ltd, Ceylon Tea Land (Pvt) Ltd, Kaushalya Tea Export Company and new company Camelia Scinensis (Pvt) Ltd. The opening ceremony of the pavilion was graced by His Excellency E Udayanga Weeratunga, Ambassador to the Russian Federation. The Tea Promotion Unit held a public tea service of Ceylon Tea brands promoted by the exporters along with an information counter. Sri Lankan exporters received many business inquiries, especially from CIS countries.

The World Food Moscow 2012 also saw the participation of reputed Sri Lankan tea exporters such as Imperial Teas (Pvt) Ltd, Heladiv Teas (Pvt) Ltd, Euro Asia Corporation (Pvt) Ltd and Empire Teas (Pvt) Ltd depicting their own well -decorated stands. Heladiv Teas promoted their brand “Heladiv” in new, improved packaging, while Euro Asia Corporation depicted their F&S and new Favour brands. Tea Tang was present through their distributor Elites Sorts Co. The exhibition was an overall success for the participants due to the many business inquiries received.

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