Caravan-3 successful day of the tourism campaign, in Kazan
11 July 2013
Thursday, 11 July was the second successful day of the tourism campaign, in Kazan, the city with largest Information Technology Park in Russia. It is also, one of the largest industrial and financial centers of Russia, and a leading city of the Volga Economic Region in construction and accumulated investment.
On Thursday, the major promotional event was the shopping mall activation at Mega Kazan. Mega Kazan is one of the most visited complexes in the city with brand awareness of 98% and a number of unique stores such as Inditex brands, Karen Millen, Decathlon, New Look, Mothercare, MoDaMo. The main tenants of MEGA are Swedish IKEA store and the German DY retailer OBI. In Kazan the name is true – so far it has been the biggest mall. It is also the most attractive for weekend shopping with lots of cars at the parking with license plates from all over the Volga region. For many IKEA or OBI are the main targets. Locals prefer to choose between lots of street fashion shops, including Zara, Mango, Mexx, Gant, CK jeans, Next. The skating ring in the catering are is always occupied with kids and couples. Food court is traditional with fast food, sushi and the Il Patio restaurant.
Kazan boasts a well-developed retail market while other cities in the Republic of Tatarstan are still at the early stages of retail market development. Residents of these other towns and cities prefer to travel to Kazan to shop. As a rule, the people of Kazan prefer to do their shopping ar retail complexes and hypermarkets.
At the shopping mall many a handicraft produced by the State owned Gift and Souvenir Boutique “Laksala” were displayed thus attracting large number of visitors to the Sri Lankan stand. Established under the National Skills Act of 1982 this renowned Gift and Souvenir Boutique operates through ten branches located island wide and offer the widest variety of all Sri Lankan products at a reasonable price. Most importantly, Laksala enables the numerous industries that supply goods to it to stay both profitable and in business.
Another major attraction during the activation was the tantalizing dancing performance of the Sri Lankan Dancing troupe. The Perehara which travelled through the mall was also highly taken up by the gathering. Distribution of booklets, leaflets, T shirts and gift packs too were carried out at the venue. Here also the liquid tea service organized by the embassy served more than one thousand visitors.
