Food & Beverage Exhibition “World Food 2009″ in Expocenter
15 – 18 September, 2009
On Tuesday, 15 September, World Food Moscow 2009, the 18th International Exhibition and Conference for Food & Drink Products, took place in Expocentre. The Tea Promotion Unit (TPU) of the Embassy participated for the first time at Worldfood 2009 in Moscow, the largest international food & beverage exhibition in Russia and Eastern Europe, together with three leading tea exporters: Unitrades Ltd, Tea Com (Pvt) Ltd, and Ceylon Tea Land (Pvt) Ltd.
H.E. the Ambassador Mr. Udayanga Weeratunge graced the occasion at the opening ceremony and Sri Lankan exporters and their representatives in Moscow were also presented.
The exhibition began with sunny weather, a bravura march and new forecasts for the future. This annual event was organized by ITE Group Plc. United Kingdom, and ITE LLC. Moscow and assisted by the Ministry of Agriculture of the Russian Federation, State Duma of the Russian Federation and Government and Core Industrial Associations. All leading tea importers and distributors in Russia, regions of the Russian Federation, Azerbaijan, and Belarus were invited by TPU and wide publicity was given by the organizers to the fair. The participants displayed their range of products and had attractive stands.
Promotional brochures in Russian and in English and promotional tea sachets were distributed to the visitors during the fair. Each day of the fair, branded teas of the participating companies were utilized for the liquid tea service. An information desk providing information on product and other relevant information on the Sri Lankan tea industry was maintained at the stall. This desk was well made use of by interested visitors to the stall.
World Food Moscow is Russia’s premier international food and drink industry exhibition and conference. 2009 will be the 18th edition of the event. Russia is widely respected as one of the fastest growing retail food sales markets in the world and forecasts continue to predict substantial growth for branded and imported goods. World Food Moscow hosts a huge amount of international and domestic food and drink producers. They are all eager to promote their latest products and services to the food retail sector, caterers, chefs, wholesalers and distributors.
Many trade inquiries were made and a number of orders are presently under negotiation. The participation by the Sri Lanka Tea Board and the private sector companies was successful.
