[:en]Sri Lankan Night at the Kashkadan Park, Ufa
13 July 2013
Adding novelty to the campaign on Saturday the major promotional event, “Sri Lankan Night” was held at the Kashkadan Park, Ufa. It is one of the largest parks in the city, where carefully manicured landscapes are combined with the developed infrastructure for mass recreation and entertainment. During the program the cultural troupe entertained the large gathering with thirty six items of traditional dancing, drum fusion; mask dancing, drum orchestra and medley of folk songs. In addition distribution of tea sachets, leaflets/souvenirs, tourism promotional videos and gift packs was also carried out.
During the day time the promotional activities were conducted at the Mega Ufa. Mega Ufa is the 14th project of the network of family shopping centers developed by IKEA Real Estate in Russia. Total area of the shopping center makes 130 thousand square meters. Complex operation is ensured by approximately 3 000 employees. The shopping mall has a choice of retailers of about 180 different brands. The shops are grouped according to topic and located in several areas: Family, Teenage and Classic fashion, Sport, Electronic appliances, Food and Entertainment. Moreover, Mega Ufa shopping center offers its visitors a wide range of different services such as: a bank outlet, a beauty shop, a drycleaner’s, a drugstore and a travel agency. And, of course, one of the center’s main attractions is the central food court with an ice ring and countless operators of fast food, cafes and restaurants.
Spa conducted by the Siddhalepa was also a major attraction in the promotional campaign. Siddhalepa is the trademark of an herbal balm that is believed to help to relieve body aches and pains. With a sum of RS, 2,500/= Ayurvedic Doctor Victor Hettigoda began production of the balm in 1971. Dr. Hettigoda had spent 12 years under his father’s tutelage learning the secrets of Ayurveda. Hettigoda first sold the product by travelling around the country convincing boutique owners and small retailers that it was genuine. Victor Hettigoda’s dynamism knew no limits. He travelled to every remote village in Sri Lanka to promote the Siddhalepa Balm. His tireless efforts were ultimately rewarded. Today, his Company is a resounding success with a global network.
One of the most valued items, in terms of tourism promotion, is the audio CD distributed during the campaign. This package of two audio CD’s gives an exclusive commentary on 49 important tourist locations and covers Colombo, Kelaniya, Pinnawela Anuradhapura, Sigiriya, Dambulla, Mihintale Polonnraruwa, Euwara Eliya, Kandy, Yala nad Galle. The package which is been published in Russian language is an excellent tour guide to the tourist from Russia and CIS countries. The first edition was published in 2008 and more than 5000 copies have been distributed. All tourists flying to Sri Lanka by Srilankan Airlines has been availed with the opportunity of listening to the on board Audio CD.
[ngg src=”galleries” ids=”143″ display=”basic_thumbnail”]
[:ru]«Мега Туризм Караван» прибыл в Уфу
13 июля 2013
Добавление новинку кампании в субботу главный Акция «Ночь Шри-Ланки» состоялась в парке Кашкадан, Уфа. Это один из самых больших парков в городе, где тщательно ухоженные ландшафты в сочетании с развитой инфраструктурой для массового отдыха и развлечений. В ходе программы культурного труппа развлекали большое собрание с тридцати шести пунктов традиционные танцы, барабан слияния; маска танцы, барабанный оркестр и попурри из народных песен. Для этого распределения чая пакетики, листовки / сувениры, туризм рекламные ролики и подарочные пакеты также осуществляется.
Во время дневного времени были проведены рекламные мероприятия в Мега Уфа. Мега Уфа занимает 14-е проект сети торговых центров семейных разработанных IKEA Real Estate в России. Общая площадь торгового центра составляет 130 тысяч квадратных метров. Комплекс работа обеспечивается примерно 3 000 сотрудников. Торговый центр имеет выбор розничных около 180 различных марок. Магазины сгруппированы по темам, и расположен в нескольких областях: семья, подростков и Классическая мода, Спорт, электронные приборы, питание и развлечения. Кроме того, торговый центр Мега Уфа предлагает своим посетителям широкий спектр различных услуг, таких как: банковский выходе, красоты магазин, химчистки, аптека и туристическое агентство. И, конечно, одна из главных достопримечательностей центра является центральный фудкорт с ледяной кольца и бесчисленных операторов быстрого питания, кафе и ресторанов.
Спа проведенное Siddhalepa также главной достопримечательностью в рекламной кампании. Siddhalepa является торговой маркой травяной бальзам на который, как полагают, чтобы помочь облегчить боли тела и боли. С суммы RS, 2500 / = аюрведический доктор Виктор Hettigoda начал производство бальзама в 1971 доктором Hettigoda провел 12 лет под опекой своего отца учиться секреты Аюрведы. Hettigoda первой продажи продукта, путешествуя по стране убедить владельцев бутик и мелких розничных торговцев, что это было подлинным. Динамизм Виктора Hettigoda не знала пределов. Он ездил в каждой отдаленной деревне в Шри-Ланке для содействия Siddhalepa бальзам. Его неустанные усилия в конечном итоге были вознаграждены. Сегодня его компания является оглушительный успех с глобальной сетью.
Один из самых ценных вещей, с точки зрения развития туризма, является звуковой компакт-диск, распространенный в ходе кампании. Этот пакет из двух аудио CD дает эксклюзивное комментарий на 49 важных туристических местах и охватывает Коломбо, Kelaniya, Pinnawela Анурадхапура, Сигирия, Дамбулла, Mihintale Polonnraruwa, Euwara Элия, Канди, Яла-над Галле. Пакет, который был опубликован на русском языке является отличным гидом туристу из России и стран СНГ. Первое издание было опубликовано в 2008 году и более чем 5000 экземпляров были распространены. Все туристы, выполняющие рейсы в Шри-Ланке: SriLankan Airlines была воспользовались с возможностью прослушивания бортового Audio CD.
[ngg src=”galleries” ids=”143″ display=”basic_thumbnail”][:SI]Sri Lankan Night at the Kashkadan Park, Ufa
13 July 2013
Adding novelty to the campaign on Saturday the major promotional event, “Sri Lankan Night” was held at the Kashkadan Park, Ufa. It is one of the largest parks in the city, where carefully manicured landscapes are combined with the developed infrastructure for mass recreation and entertainment. During the program the cultural troupe entertained the large gathering with thirty six items of traditional dancing, drum fusion; mask dancing, drum orchestra and medley of folk songs. In addition distribution of tea sachets, leaflets/souvenirs, tourism promotional videos and gift packs was also carried out.
During the day time the promotional activities were conducted at the Mega Ufa. Mega Ufa is the 14th project of the network of family shopping centers developed by IKEA Real Estate in Russia. Total area of the shopping center makes 130 thousand square meters. Complex operation is ensured by approximately 3 000 employees. The shopping mall has a choice of retailers of about 180 different brands. The shops are grouped according to topic and located in several areas: Family, Teenage and Classic fashion, Sport, Electronic appliances, Food and Entertainment. Moreover, Mega Ufa shopping center offers its visitors a wide range of different services such as: a bank outlet, a beauty shop, a drycleaner’s, a drugstore and a travel agency. And, of course, one of the center’s main attractions is the central food court with an ice ring and countless operators of fast food, cafes and restaurants.
Spa conducted by the Siddhalepa was also a major attraction in the promotional campaign. Siddhalepa is the trademark of an herbal balm that is believed to help to relieve body aches and pains. With a sum of RS, 2,500/= Ayurvedic Doctor Victor Hettigoda began production of the balm in 1971. Dr. Hettigoda had spent 12 years under his father’s tutelage learning the secrets of Ayurveda. Hettigoda first sold the product by travelling around the country convincing boutique owners and small retailers that it was genuine. Victor Hettigoda’s dynamism knew no limits. He travelled to every remote village in Sri Lanka to promote the Siddhalepa Balm. His tireless efforts were ultimately rewarded. Today, his Company is a resounding success with a global network.
One of the most valued items, in terms of tourism promotion, is the audio CD distributed during the campaign. This package of two audio CD’s gives an exclusive commentary on 49 important tourist locations and covers Colombo, Kelaniya, Pinnawela Anuradhapura, Sigiriya, Dambulla, Mihintale Polonnraruwa, Euwara Eliya, Kandy, Yala nad Galle. The package which is been published in Russian language is an excellent tour guide to the tourist from Russia and CIS countries. The first edition was published in 2008 and more than 5000 copies have been distributed. All tourists flying to Sri Lanka by Srilankan Airlines has been availed with the opportunity of listening to the on board Audio CD.
[ngg src=”galleries” ids=”143″ display=”basic_thumbnail”][:]
