Saga Continues in the «City of Billionaires»
21-24 March 2013
The “Mega Tourism Road Show” continues in Moscow which has the largest community of billionaires in the world. Moscow is the northernmost megacity on Earth, the second most populous city in Europe and the 6th largest city proper in the world. Promotional activities were mainly conducted at the one of the most visited shopping malls in Moscow, “ Mega Belya Dacha”, which has visitor turnover of 1,20, 000 during weekends and 80,000 during weekdays. MEGA is a unique development project in Russia by IKEA Group; it is a conceptual family trade and entertainment centre, one of the largest in Russia and in East Europe.
The “Mega White Summer House” (Mega Belya Dacha), which has visitor turnover of 2,450,000 monthly. MEGA complex combines such large stores like IKEA, garden centre Belaya Dacha, Auchan Hypermarket, DIY OBI, Media Market, Hypermarket M. Video, Hypermarket of Sport Goods Dekatlon, entertainment park Crazy Park, bowling and billiard club Kosmik, 15 cinema halls, a skating ring. MEGA has the widest choice of stores under one roof which means, they offer the best shopping opportunity for visitors at competitive prices.
During the shopping mall activation; Sri Lankan traditional dancing performances, distribution of leaflets/souvenirs, tourism promotional videos and liquid Ceylon tea service was successfully carried out.
Major participants on Mega Tourism Road Show were Laksala, Siddhalepa, Concord Exotic, Nkar Tours, Geern Holidays, Delux Holidays, Royal Holidays and Bernard Tours.
