“PRODEXPO – 2011″ Trade Fair in Moscow
07 – 11 February, 2011
18th International Trade Fair PRODEXPO 2011 the largest international food & beverage exhibition in Russia and Eastern Europe was held 07th till 11th February, 2011 in Expocenter, Moscow. Sri Lanka Tea Board participated with the support of Embassy of Sri Lanka in Russian Federation and together with Ceylon Tea Land (pvt) Ltd & Sri Lanka Tea Bags (pvt) Ltd. In addition, major Sri Lankan tea exporters such as Imperial Tea Export Ltd, Jafferjee Brothers, Empire Teas (Pvt) Ltd, Riston Teas (Pvt) Ltd, Regency Teas (Pvt) Ltd, Dilmah Teas, HVA Foods Ltd, Tea Tang (Pvt) Ltd, St. clairs, Basilur Tea and Ceylon Fresh Tea Company also participated in their own stalls at the Predexpo 2011.
Ambassador Udayanga Weeratunga opened the Sri Lanka stand with traditional lightning oil lamp on 7th February 2011 together with other participants. In his brief speech Ambassador Weeratunga mentioned that as this is largest Food & Beverages exhibition in Russia, so Sri Lanka’s participation at the Prodexpo 2011 will help to retain market leadership and promote Ceylon tea in Russian tea market, which is the single largest buyer of Ceylon tea.
This year was marked by the visit of Mr. Hasitha de Alwis, the Director of the Tea Boar of Sri Lanka to the Russian Federation. Mr. de Alwis was the first head of the Russian Representative Office of the Tea Board, when it had been set up in Moscow in 1993. He has been stayed in Russia for 3 years. All visitors had an opportunity to drink a cup of pure Ceylon Tea on the Stand during 5 days of PRODEXPO 2011.
The exhibition has taken place with support of the Agriculture Ministry of the Russian Federation, under the patronage of the Chamber of Commerce and Industry of the Russian Federation and government and core Industrial Association, at the ZAO Expo center. Categories of milk and dairy products , meat and meat products ,fish & sea foods, groceries, cereals , tea, coffee ,organic products, confectionary , bakery dried, fruits, alcohol, low alcohol drink, auxiliary equipment , packing and services were represented at the Prodexpo 2011. Reflecting the latest developments trends in the global food industry, the Prodexpo Exhibition contributes towards marketing new generation food products in Russia that include organic and healthy foods and drinks, ingredients and dietary supplements. The products exhibited represent over 1900 companies from 54 countries of the world. The country included Sri Lanka, India, Malaysia, Singapore, Thailand, Czech Republic, Austria, Azerbaijan, Kazakhstan, The Nederland’s, France, Japan, Poland, Russia etc.