Sri Lankan Night at the Kashkadan Park, Ufa
13 July 2013
Adding novelty to the campaign on Saturday the major promotional event, “Sri Lankan Night” was held at the Kashkadan Park, Ufa. It is one of the largest parks in the city, where carefully manicured landscapes are combined with the developed infrastructure for mass recreation and entertainment. During the program the cultural troupe entertained the large gathering with thirty six items of traditional dancing, drum fusion; mask dancing, drum orchestra and medley of folk songs. In addition distribution of tea sachets, leaflets/souvenirs, tourism promotional videos and gift packs was also carried out.
During the day time the promotional activities were conducted at the Mega Ufa. Mega Ufa is the 14th project of the network of family shopping centers developed by IKEA Real Estate in Russia. Total area of the shopping center makes 130 thousand square meters. Complex operation is ensured by approximately 3 000 employees. The shopping mall has a choice of retailers of about 180 different brands. The shops are grouped according to topic and located in several areas: Family, Teenage and Classic fashion, Sport, Electronic appliances, Food and Entertainment. Moreover, Mega Ufa shopping center offers its visitors a wide range of different services such as: a bank outlet, a beauty shop, a drycleaner’s, a drugstore and a travel agency. And, of course, one of the center’s main attractions is the central food court with an ice ring and countless operators of fast food, cafes and restaurants.
Spa conducted by the Siddhalepa was also a major attraction in the promotional campaign. Siddhalepa is the trademark of an herbal balm that is believed to help to relieve body aches and pains. With a sum of RS, 2,500/= Ayurvedic Doctor Victor Hettigoda began production of the balm in 1971. Dr. Hettigoda had spent 12 years under his father’s tutelage learning the secrets of Ayurveda. Hettigoda first sold the product by travelling around the country convincing boutique owners and small retailers that it was genuine. Victor Hettigoda’s dynamism knew no limits. He travelled to every remote village in Sri Lanka to promote the Siddhalepa Balm. His tireless efforts were ultimately rewarded. Today, his Company is a resounding success with a global network.
One of the most valued items, in terms of tourism promotion, is the audio CD distributed during the campaign. This package of two audio CD’s gives an exclusive commentary on 49 important tourist locations and covers Colombo, Kelaniya, Pinnawela Anuradhapura, Sigiriya, Dambulla, Mihintale Polonnraruwa, Euwara Eliya, Kandy, Yala nad Galle. The package which is been published in Russian language is an excellent tour guide to the tourist from Russia and CIS countries. The first edition was published in 2008 and more than 5000 copies have been distributed. All tourists flying to Sri Lanka by Srilankan Airlines has been availed with the opportunity of listening to the on board Audio CD.
