Food & Beverage Exhibition “World Food – 2012″
17 – 20 September 2012
The Sri Lanka Embassy organized the Sri Lanka national pavilion at one of this year’s premier food and drinks exhibitions, the “World Food Moscow 2012”. This popular event took place at the Expocentr Fairgrounds in Moscow, from 17 to 20 September 2012. This exhibition is annually organized by ITE PLC of London. Established in 1992, the World Food Moscow exhibition has grown to become a major point of contact for the food and drinks industry, as well as being a vibrant source of products geared for the Russian market. Exhibitors participate under nine sections.
Interested clients are able to easily find products, compare and discuss with their manufacturers. World Food Moscow generally attracts around 60,000 visitors, including wholesalers, distributors, retailers and restaurateurs.
The Sri Lanka national pavilion joined together five Sri Lankan tea export companies namely – Ceylon Fresh Teas (Pvt) Ltd, Millennium Teas (Pvt) Ltd, Ceylon Tea Land (Pvt) Ltd, Kaushalya Tea Export Company and new company Camelia Scinensis (Pvt) Ltd. The opening ceremony of the pavilion was graced by His Excellency E Udayanga Weeratunga, Ambassador to the Russian Federation. The Tea Promotion Unit held a public tea service of Ceylon Tea brands promoted by the exporters along with an information counter. Sri Lankan exporters received many business inquiries, especially from CIS countries.
The World Food Moscow 2012 also saw the participation of reputed Sri Lankan tea exporters such as Imperial Teas (Pvt) Ltd, Heladiv Teas (Pvt) Ltd, Euro Asia Corporation (Pvt) Ltd and Empire Teas (Pvt) Ltd depicting their own well -decorated stands. Heladiv Teas promoted their brand “Heladiv” in new, improved packaging, while Euro Asia Corporation depicted their F&S and new Favour brands. Tea Tang was present through their distributor Elites Sorts Co. The exhibition was an overall success for the participants due to the many business inquiries received.
