Food & Beverage Exhibition “World Food – 2010″
14 – 17 September, 2010
Embassy of Sri Lanka in Russian Federation together with the Sri Lanka Tea Board organized Sri Lankan participation for Worldfood 2010 in Moscow, the largest international food & beverage exhibition in Russia and Eastern Europe. This annual event is organized by ITE Group Plc. United Kingdom, and ITE LLC.
Moscow and assisted by the Ministry of Agriculture of the Russian Federation, State Duma of the Russian Federation and Government and Core Industrial Associations. .All leading tea importers and distributors in Russia and regions of the Russian Federation were invited by TPU and wide publicity was given by the organizers to the fair. Four leading tea exporters; Stassen Exports (Pvt) Ltd, Ceylon Tea Bags (pvt) Ltd, Ceylon Fresh Teas (Pvt) Ltd and Ceylon Tea Land (Pvt) Ltd. participated together with Sri Lanka Tea Board. The participants displayed their range of products and had attractive stands.
H E the Ambassador Mr Udayanga Weeratunge graced the occasion at the opening ceremony and Sri Lankan exporters and their representatives in Moscow were also present.
An information desk providing information on product and other relevant information on the Sri Lankan tea industry was maintained at the stall. This desk was well made use of by interested visitors to the stall. Promotional brochures in Russian and in English and promotional tea sachets were distributed to visitors during the fair. Each day of the fair, branded teas of the participating companies were utilized for the liquid tea service. Many trade inquiries were made and a number of orders are presently under negotiation. The participation by the Sri Lanka Tea Board and the private sector companies was successful.
