Contribution for Destination Promotion by Sri Lankan Mission Overseas 2011
30 August 2012
The “Sri Lanka Tourism Awards 2011” ceremony was held on the 30th of August, 2012 at the Waters Edge in Colombo. The Embassy of the Democratic Socialist Republic of Sri Lanka in the Russian Federation won the award for the “Outstanding Contribution for Destination Promotion by Sri Lankan Mission Overseas”. H.E. the Ambassador Udayanga Weeratunga received the award from Mr. Lakshman Yapa Abeywardena, Deputy Minister of Economic Development of Sri Lanka.
Sri Lanka Tourism Awards 2011 pays tribute to organizations and individuals for their excellence and inspired achievements whilst contributing towards the strengthening and enhancing of Sri Lankan Tourism Industry. This annual event, held for the 5th consecutive year under the aegis of Sri Lanka Tourism provides an enviable platform for industry recognition. These accolades also present an opportunity for tourism operators to reinforce their commitment in perpetuating visitor experience and celebrate their success in an evolving business environment. An objective of this year’s Awards is to recognize and reward excellence in the travel and tourism industry, thus promoting and enhancing the delivery of service standards.
A panel of industry experts chose the Embassy of the Democratic Socialist Republic of Sri Lanka in the Russian Federation as the best Mission in tourism promotion overseas. During the year 2011 the Embassy took part in various international tourist exhibitions in Russia, Ukraine and Kazakhstan, organized several press tours for the journalists and TV groups, held a series of workshops for the largest tour operators of Russia, issued the Sri Lanka Audio Guide CDs in Russian Language as well as the Embassy’s weekly News E-Magazine “Ayubowan! Sri Lanka”. As a result of the Embassy’s promotional activity dozens of articles about Sri Lanka were published in international magazines and placed on news websites, over 50 TV programs and films were broadcasted on the TV channels of Russia and Ukraine.
