Food & Beverage Exhibition “Prodexpo – 2010″
08 – 12 February, 2010
Prodexpo 2010 in Moscow, the largest international food & beverage exhibition in Russia and Eastern Europe, held in Moscow and Ceylon Tea Land (Pvt) Ltd. participated together with the Tea Promotion Unit (TPU) of the Embassy. Also Imperial Tea Exports (Pvt) Ltd, Jafferjee Borthers, Hysons Tea (Pvt) Ltd, MJF Group and Riston Tea Company participated this event.
All leading tea importers and distributors in Russia, regions of the Russian Federation, Azerbaijan, and Belarus were invited and wide publicity was given by the organizers to the fair. Promotional brochures in Russian and in English and many promotional tea sachets were distributed to visitors during the fair. An information desk providing information on product and other relevant information on the Sri Lankan tea industry was maintained at the stall. This desk was well made use of by interested visitors to the stall.
Since the Russian economy is recovering from the recession, there were many inquiries from the trade. A number of orders are presently under negotiation. The participation by the Sri Lanka Tea Board and the private sector companies was successful and the objectives of the participation were achieved.
